Is the Food Industry Hacking Your Brain (Part 3) – What to do about it?

By Brad Matushewski

April 19, 2018


Posted In: Education, Fitness, Food & Drink, General Health, General Wellness, London, Nutrition, What's Up Canada

Now that you are more mindful about what the food industry is doing to essentially sabotage your healthy eating plans, what can you do about it? Many will say knowledge is key. True, but that isn’t the whole story. Take for example a smoker. They already KNOW that smoking is not good for their health, and that it is expensive, etc. Yet, smoking is still very much a large part of our society.

Without knowledge action is useless and knowledge without action is futile (Abu Baker).

With that in mind, it becomes apparent that simply disseminating knowledge does not equal success. Knowledge PLUS action equals power and power is what’s needed to effect change. This “change” could be anything whether it be eating better, starting to exercise or even eating out less. Now that we have the “knowledge” of what the food industry is doing and we now know we must take action for change to occur. But how?

This is where coaching comes in. Coaching implies more than simply disseminating knowledge (i.e. teaching). Nutritional coaching goes much deeper than handing you a meal plan and telling you what to eat and when. Good nutritional coaching means that the two of you work together to identify obstacles and develop strategies to overcome them. i.e. counter-acting the strategies the food industry uses to manipulate you and your food choices. More importantly, a coach needs to be supportive and understanding while working at your pace. This does mean however, that a coach may be encouraging you to step outside your comfort zone a little bit from time to time

All in all, it should be a positive and iterative process and sometimes it involves exercises.

One such example I use with my clients to develop (not teach) an awareness of speed of eating is to have them set aside 10 uninterrupted minutes in an undistracted manner (no screens, phone calls or otherwise multitasking). Set out 10 morsels of food such as raisins and eat them over the course of those 10 minutes. With each one, think about the taste and texture as you chew and really think about what you are eating and what a slow pace of eating feels like. Next step, try type of slow pace with your next meal. (Recall in my previous article, “Is the Food Industry Hacking Your Brain (Part 2)”, decreasing the number of chews per mouthful was one of the food industry’s goals). Therefore we need to develop a strategy to eat S L O W E R than what we might be accustomed to.

If you have experiences you can relate to or have questions about getting nutritional coaching, please reach out; I would love to hear from you.