July 4, 2017
Posted In: Business, Langley, London, Saskatoon, Surrey, Technology, What's Up Canada, White Rock
Is print still trending or did digital flyers take over for good? We already know the answer, do you? Check out our top 3 reasons why you should include online flyers in your promotion.
Remember the days when flyers were finding their way straight to the garbage container as soon as they were handed to the customer. The 5 feet radius was overflowing with flyers and most of the time, they would end even on the ground. Those days are long gone. Think about it!
Did you recently look around while casually walking on the street? No containers filled all the way to the top with crumpled flyers. No more flyers laying on the ground like autumn leaves. Maybe you didn’t realize it yet, but I challenge you to go out and do so. Now, why do you think that is?
Is it because people stopped using flyers at all or is it because all the “action” moved in the digital zone. I bet we all know the answer to that.
The time when flyers used to be the stars of political campaigns has dawned a long time ago. Meanwhile, the digital flyer era is rising at its best, and we’re all witnessing it. Here are the top 3 most important reasons why you should be part of this too.
Flyers are a campaign’s best friend
Using digital flyers can help you stand out. Whether it’s either with the help of a clever copy, colorful design or even using a weird shape, online flyer designs can bring plenty of benefits to your campaign.
If you are worried about creating them yourself, you should know that online flyer creators will not only guide you step by step through the design process, but also offer inspiration as well. Moreover, a good flyer maker app usually offers digital flyer templates. Fully customizable and adaptable, these templates are the best solution if you lack inspiration or you are working under time pressure.
If you choose to add online flyers to your arsenal of promotional techniques that boost your sales, there are a few guidelines you have to keep in mind.
First, you want to make sure your flyer will stand out. How do you do that? As simple as possible! When using an online flyer creator, most people tend to work with certain colors because they are too afraid to step out of the box and trends. You shouldn’t! And even if you fail once by being original…
Don’t limit yourself to what’s “normal”. After all, who defines what normality is? The Beatles were told that their sound is not original enough and Walt Disney got fired because he supposedly lacked imagination.
If this isn’t the perfect example than I don’t know what is. I’m not saying you should be Van Gogh, but you should definitely work on your originality. Be as creative as possible and gain the attention of your audience!
Trying to reach a wider audience has always been one of the biggest problems that traditional paper flyers are facing. Expensive and not targeted enough, paper flyers are hard to distribute, since not only there add the printing costs, but hiring people to actually hand them out on the street can be a little out of hand.
And because with that comes the necessity of checking your distributors out to see if they are doing their job, you are putting your business at risk. Depending on strangers is not fun. You are making an investment (via print and salary) and you are keeping your fingers crossed that your flyer will get to the people you actually want to target and not in the garbage.
And that’s not all! Can you imagine your flyer design online, being seen by 10 people at the same time, in distinct countries and totally different parts of the world? You should absolutely take advantage of this!
Using a digital flyer maker could be a deal-maker when talking about reaching your audience. Not only you no longer have a limited number of copies, but there is also the chance that your online flyer will be shared by other people uncoacted. Original equals viral potential. Dare to be different!
The budget usually plays a very big role in any promotional process. We all want to spend the least amount of money while looking to obtain the biggest and best results. And even though you might be tempted to think that this not possible, we’re here to tell you that it is!
Free flyer creators play a very important role in the cost efficiency department. Moreover, print (in general) is losing more and more ground regarding ad share. A study conducted by the Postal Service Office of Inspector General (OIG) shows that digital publications and ads are performing better in 3 categories: engagement, memory of retrieval and grabbing the public’s attention.
Besides, a digital flyer can be more than that! Adding coupons or direct links to your social media channels, website or a landing page can have a big impact on your popularity, brand awareness and even sales.
Adding to that, a flyer making app will automatically make you a warrior of the anti-climate change army. That will score some serious points for you in people’s minds. Plus, no matter what, you always want nature by your side. Being eco-friendly will keep the karma off your back.
Winder audience, cost efficiency and the easiness of being remarked. If these aren’t reasons enough for you to add digital flyers to your promotion process, than I don’t which are. Even though flyers tend to be used mostly accompanied by a tempting offer, the new trends in digital flyer design dictate differently. Whatever you choose to use this awesome tool for, dare to be different.
And one last tip, always make sure a brand identifying element or your contact details appear in your design. Otherwise, your whole work will be in vain, and even if the flyer had a great impact, you’ll think it didn’t. Make sure you did all that is in your power for this tool to be used at its maximum capacity. You’ll thank us later!
If you are still on the edge of going for it or not, just give it a little try and we promise you won’t regret it.
You know what they say, once you go flyer, you never come back!
Original Post: https://www.flipsnack.com/blog/top-3-reasons-to-include-digital-flyers-in-your-promotion/#more-40368